Sportside the app that matches you with likeminded people looking to play the same sports as you, in your location, has hired Tinder’s former Head Of European Communications, Hermione Way, as Chief Marketing Officer.

Way said: “Playing sports throughout my childhood has been instrumental in my success as an adult, it has made me a better business person, a better parent and a better person all-round.

Sport doesn’t just make you physically stronger, it teaches you mental strengths like discipline, how to be a team player, how to negotiate, how to motivate. I’m very excited to be helping more people around the world engage in sports through Sportside.”

Prior to Sportside Hermione has over 10 + years’ experience digital marketing for the technology industry, she has helped her clients with campaigns that have gone viral, amassing millions of views, appearing on BBC World News, NYTimes, Wall Street Journal, TechCrunch and many more.

As the former Head Of European Communications at Tinder, Hermione helped grow the brand across the UK, France, Germany, Russia, Spain & Italy. At Tinder she worked on forging first of a kind partnerships with the NHS and a voting engagement initiative for the 2016 EU Referendum

Prior to that, she was the co-founder of Vibease, the world’s first smart vibrator, generating $1.5 million in sales and spent six years’ living in San Francisco and working as a journalist as the Silicon Valley video director of The Next Web

She was the main cast member of the show Startups Silicon Valley, a $25million TV show, broadcasting to 88 million homes on the Bravo TV network. 

She founded her own PR and Marketing company Waymedia.co where she worked with clients from China, USA, Canada and Europe, helping them appear on Wired, Women’s Health, VentureBeat, DailyMail and Fortune Magazine. She co-founded TechDrive.co, a publication reporting on the future of travel.

She was the founder of Hollywood Meets Silicon Valley, an event series connecting the two industries. She was the co-founder of Startup World, a global startup competition held in 25 countries, sponsored by American Airlines. 

She has appeared on the front cover of the New York Times and The Sun Newspaper. She has blogged for TechCrunch and appeared on Sky News as a commentator on latest technology trends

She recently published a book called How To Grow Million Dollar Companies and Have Babies At The Same Time. 

In 2016 she moved from Silicon Valley To Stowmarket where she currently resides.