When our founder Xan started Sportside five years ago, his family helped design a logo which stood us in good stead for a number of years, however, just like babies who outgrow their clothes, companies grow up and need new brands that reflect the growth they have done and where they are now.

Introducing our new logo:

We wanted a new logo that has meaning and it was designed with sport in mind, the double line spacing representing running tracks and the over all shape, like a whistle to tell us to get moving.

We also wanted a gender neutral logo that represented both women and men and we loved the curved lines with sharp edges, which reflects this well.

We would love to know what you think so DM us or message us with your thoughts…